The Hyacinth Macaw is the largest flying parrot species in the world (the larger Kakapo of New Zealand is flightless) and has one of the strongest beaks relative to its size in the known bird world. Unfortunately, these beautiful South American birds are endangered due to high levels of poaching and smuggling for pet trade. They are further threatened by increased commercial sale of feather art and habitat loss from human development. The Hyacinth Macaw is the latest bird to be cutified as a Birdorable. Begun in 1990 by the biologist Neiva Guedes, the Hyacinth Macaw Project in Brazil has monitored about 3,000 individuals over an area of 400,000 hectares in the Pentanal region of Mato Grosso do Sul. The project is involved in the research, management and conservation of the species. In carrying these out, biologists, veterinarians, field workers, ranchers and university students share in activities ranging from technical studies on reproduction, behavior, and habitat to environmental education.